![]() ![]() Possibly this is the reason why Google has different rules for AdSense on YouTube compared to AdSense on other video platforms. It has to be remembered, of course, that Google owns YouTube, doubling its importance as an advertising platform. So it is probably no surprise that YouTube is very important to Google in terms of AdSense revenue. The second largest site (since April 2016) is YouTube. ![]() The largest website of all, according to Alexa, is Google itself. Although Google keeps a chunk, the rest goes to website owners who place Adsense ads on their web pages and blogs. Companies spend considerable sums on internet advertising, particularly on platforms such as Google Adsense. It has taken a while for internet marketing to really catch on, but now it is of major importance to brands.
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